Hope you’re all enjoying the excesses of the holiday season. AT&T appears to be suffering. Imagine deciding to stop selling your hottest product in your second largest target market. The location with the presumably second highest concentration of bloggers and influencers after San Francisco. Apple must have been livid.
The recent decision by AT&T to stop selling iPhones online to people with a NYC zip code was not officially promoted or explained. An online customer service rep reportedly explained “New York City is not ready for the iPhone.” If AT&T is lucky, the quick reversal of this heinous error may prevent its complete nullification of the millions spent on national advertising campaigns for their allegedly superior 3G network.
You can pummel people over the head with old school marketing, but if you stop selling the phone, no matter what the excuse, especially after your CTO admits how challenging its been and your CEO starts talking about charging based on data use, you’ve basically proven your network can’t keep up with demand.
If its really the case that they can’t keep up with surging demand, then all carriers and users are in for hell as the mainstream discovers the joy of a mobile all-you-can-eat Internet buffet. Enjoy the streaming video while you can 🙂