A mother and daughter in the row in front of me start arguing over something like who paid for the DIRECTV. The argument escalates into a rehash of an apparently longstanding feud with lots of name-calling and cussing. They eventually settle back into an episode of “Keeping up with the Kalashnikovs” or whatever they call it – life imitating art I suppose. The girl next to me is whining incessantly on the phone about some injustice her father has apparently inflicted upon her. None of the flight crew is doing anything more than trying to survive this flight. I picture them all with lizard heads poking out from their shirts and retreat back to my advance copy of Linchpin, Seth Godin’s latest, desperately hoping for a little art or the opportunity of a gift in the day.
The Ritz-Carlton in Ft. Lauderdale comes to the rescue with an artful greeting (the magic is achieved with headsets relaying the guest’s name to the check-in desk) followed by the unnecessary but delightful step of helping me find my room, confirming that it is ok, and asking about the purpose of my stay. I hesitated at the conclusion (time for the tip), as Seth suggests that money cheapens the gift, but the protocol is pretty clear on tipping (unlikely many other aspects of American tipping which I continue to find baffling and embarrassing) and followed the easy path of convention. Seth suggests adding a why it was great through a “Thank you and …” construction – I guess I’ll need more practice on that one.
I love the central idea behind this book and the logic of the call-to-action. Your choice:
- Take the apparently risky and courageous path of becoming an indispensable human, and in the meantime discover meaning and lifelong employment, or
- Follow the indoctrination of many years of society and education and remain a faceless cog in the machine, increasingly dispensable, and at the mercy of your employer and the forces of globalization
If you accept the hypothesis that we all have this choice (and Seth argues that regardless of nature or nurture that we all have genius within us), or even that it’s better to die trying than not, it’s pretty obvious which is actually the less risky path.
Much like Dan Pink’s wonderful A Whole New Mind, which I reviewed previously, Godin passionately argues that times have changed, and a new approach is the key to success. The good news is the new approach should make you not only more successful but happier and wealthier at the same time. Bring it on!
In the last few weeks, I’ve reflected on my life and current work. There is no doubt that when I’ve put in that extra effort at work or home it’s typically yielded noticeably better outcomes, and been warmly acknowledged by the recipients, which has given back to me a sense of fulfillment far in excess of that extra effort. In the same few weeks, by actively pursuing ways to go above and beyond I’ve significantly elevated my value in what becomes a marvelous positive feedback loop – do something unexpected and great, be acknowledged, feel great, create and give more art. This concept is not new, but the imperative for action is arguably stronger than ever.
The table of contents is brilliantly presented as an executive summary with sentences describing the key ideas under each chapter title. Godin proposes that between management and workers (the cogs in the machine) there is room for a new class of indispensable workers – the linchpins. Like Ayn Rand’s heroes but more forgiving in the sense that linchpins work with the world as it is, rather than running off to form their own utopia. The book is peppered with Seth’s trademark pithy one-liners, clever observations, arguments and definitions (for example “Art is a personal gift that changes the recipient“), and fabulous quotes such as this one from artist Hugh MacLeod: “The web has made kicking ass easier to achieve, and mediocrity harder to sustain. Mediocrity now howls in protest.” Best of all are the hand-drawn charts. and Venn diagrams like the one at left from page 101.
If you’re inspired to try to become a linchpin (and most of the readers will be), there are a few tips and guidelines but importantly no map to enlightenment. Everyone’s destination and path will be different and ever-changing. The resistance to this life of art and gift giving will be driven by the lizard brain, the primitive bits called the amygdala that “apparently takes over whenever you are angry, afraid, aroused, hungry or in search of revenge”. One key tactic is to remember that artists ship. If you procrastinate and never publish your work, you can’t succeed. With that in mind, I better stop here and press the button.
Seth, thank you for this little gem of a book – you are a constant source of wisdom and inspiration.
Dear readers, good luck out there. May you all choose wisely.