Less is More: Cleaning Up Packaging For Kids

Been a busy couple of weeks, so I’m going to leave the deep and meaningful for a quick observation on packaging for kids. In brief, less is more: costs less, cause less mess, makes customers happier.

Yogurt tubes are a great idea – convenient packaging for on-the-go snacks for kids.  Why do they fill them up so much?

yogurt1

Another full tube

yogurt2

Another messy outcome

When you tear off the top, you invariably get large globs of yogurt in your lap and on your fingers.  Can reduce a kid to tears.  If you’re opening the tube (often requires too much dexterity and strength too open for kids under 4) you get covered.  Particularly annoying if driving and defeats the purpose of convenient packaging.  I ‘m going to write a letter to Horizon and Stonyfield today to suggest they increase the size of the package or put less in them.  Either would be fine with me.  Fill to bursting is not a good solution.  Could cost them less in the long run, and result in cleaner, happier customers.  Isn’t that a win-win?

clifshotenergygel

A smarter design retains torn off top

Be nice if they copied the idea from Clif Shot Energy Gels and made the tearing a little easier and had a strip to retain the torn off piece (see phot0).  But let’s just start with the level of fill.

 

 

 

 

Same goes for portable juice boxes.  Check out this video.  Again, too much fluid is the culprit.  They might as well call these thing juice pistols.  Insert straw, give to child. Child grabs with hands that are still learning how to grip at the appropriate level of force, juice goes all over their outfit, they cry, and you have to put on a new outfit and start again.  In the video they’re flogging a non-squeezable holder to put the juice box into.  That’s one way to solve the problem, but doesn’t address the cause.  Might be better to put a 1-way valve on the container that only opens when they suck on it.  Would make serving easier, as pulling off the straw and unwrapping it adds time and effort.  When you’re dealing with kids, every second counts.   Guess that’s going to take some more letters.

Finally, the ultimate evil – blister packs.  Is shop lifting so bad that we all have to endure these insanely strong and sharp packages?  I think there’s beenso much passion here for so long from so many (see the comments on this blog), that that things might actually be starting to move in the right direction.   Obviously, less would be more here as well.

MBTI: Useful or Just Interesting?

IntuitionBySandyMcMullen

Intuition by Sandy McMullen

I’m fortunate to work with a very smart team. One of them has had a lot of experience and training with the Myers-Briggs Type Indicator (MBTI), and led a session at a recent offsite.  (If you’re not familiar with MBTI, there’s a good description on Wikipedia, but essentially a series of questions are used to diagnose a preference for Introversion or Extroversion, Intuition or Sensing, Thinking or Feeling, and Judging or Perception.  This test gives each individual one of 16 types, such as ENTJ, made up of all combinations of the 4 pairs of opposites.)  It’s all very clever and fascinating, and remarkably popular, but I’m constantly struck by its complexity and the question: What can you actually do with it?

You may not be aware that a score on one of the four axes simply indicates the clarity of preference, not ability.  It also is not a score of the strength of the preference (I interpret this as: not how much you prefer introversion for example, but how reliable the prediction is likely to be accurate that you are actually an introvert).  On the T-F dichotomy the test indicates (most times) that I have a slight preference for F.  Having low clarity can be due to cultural, social, family, or other reasons.  My colleague has explained that if someone scores an even split, e.g. 12 for T, 12 for F, then the tie is broken in the opposite direction of the governing societal bias.  In America this means ties are broken in the direction of I, N, F or P.  So given that MBTI doesn’t predict preference or ability, just because you score I, doesn’t mean you can’t either be a brilliant presenter (once of my B-school’s favorite lecturers fell into this camp) and/or enjoying being in a crowd.  Wikipedia puts it bluntly “Someone reporting a high score for extraversion over introversion cannot be correctly described as more extraverted: they simply have a clear preference.” Hence my question, what should I actually do with this?

I’ve gone through MBTI testing and workshops about 5 times in the last 11 years.  I’ve never seen anyone do anything useful with it.  I’ve have seen it create fear and doubt in the participants, wondering what it will be actually used for.  The workshops have typically been lively affairs, as people enjoy typecasting their colleagues and chuckle nervously as their intimate inner workings are potentially revealed.  There are labels applied to each of the 16 types such as Author (INFJ) or Field Marshall (ENTJ)  that people latch onto (as they are much easier to remember, and create a potential story).  The presenter typically throws up a grid of the 16 types with the team’s names in each of the boxes and people not sagely and ruminate on the potential implications.  By the next day, every participant has forgotten at least their colleagues’ types, and perhaps even their own, can’t remember the difference between everything except I and E, and there are no ongoing action items.  Is this symptomatic of a weakness with how MBTI is taught or the underlying methodology or both?

Circling back to the key question: if it doesn’t indicate strength of preference or ability what do you do with it?   Our current team has too many ENTJ’s and ENTP’s and only 1 person with a dominant S (our only female consultant).  I’m sure this means we have too many white upper-middle class males on the team, but I didn’t need a MBTI test to tell me we lack diversity.  We can’t use the MBTI for hiring, so we need another tool to decide what we are looking for to fill in these blind spots.  Perhaps I should ask the Meebo team (at Failcon they spoke about their explicit policy to hire those not like them.)  As I mentioned in that post, my experience at RSM with highly diverse teams was mixed – I’m not sure how you get the optimal amount of dissonance to drive creativity and fill blind spots yet still play nice together.

I was intrigued by the idea that in times of stress MBTI could be used to predict what behavior one would revert too.  If you knew a colleague’s type and their likely behavior under stress you could potentially develop the capability to detect they were stressed and a method for addressing it.  That does mean you have to know them pretty well, but its certainly possible.  I’ve actually found the best resource for dealing for stressful situations is outlined Crucial Conversations.  In this brilliant book, the authors describe how, when people get stressed, the amygdala section of the brain (the primitive “fight or flight” instinct governor) kicks in resulting in emotional and dangerous communication in which people invariably say things in ways they ultimately regret, typically escalating rather than resolving situations.  We’ve all experienced this in our professional and personal lives.  Some of us let it all out, and some run away or shut down.  Neither of these approaches is very effective.  Crucial Conversations provides some practical tools for detecting these situations as they occur, and then helping whoever is no-longer in a safe place (yourself or the other party) get back there by searching for and stating common objectives and using these to guide the conversation back to a productive place.  I’ve found it to be tremendously helpful both at work and home, but it does take practice.

The most useful workshop I ever went to on personality typing was led by a sales guy.   We all love to typecast salespeople as ADD, and maybe that characteristic (plus being a sales guy) resulted in his promotion of a simple and effective set of tools.   After you meet someone in a sales situation, you have to rapidly decide how best to communicate with them.  The best way to do this is to meet them on their side of the differences.  In other words, be more like them, and you’ll get along better.  The well-known aspects of this include searching for areas of commonality (a sporting interest, kids, people you’ve known, locations you’ve lived in) and echoing physical position.  You’ve probably met someone who likes to talk before getting down to business and others who are the opposite.  In this workshop, we learnt how to read those first responses to opening questions (expansive vs. short) to gauge when to start talking shop.  My takeaway is that in the vast majority of interactions you can’t whip out the MBTI test, you’ve got to make a snap assessment based on a few indicators and go with that.

Over the years, I’ve noticed that people typically tend to prefer to either work collaboratively: thinking aloud, in public and on a whiteboard or projector, or to work privately and use meetings for review cycles.  This can be hard to read, but when someone is quiet or getting uncomfortable in a group session its usually an indicator of the latter.  Likewise understanding whether people prefer numbers and factual evidence to anecdotes and stories is hard to read, but typically comes from reading the non-verbal communication – are they nodding heads or frowning, arms crossed or even not paying attention.  Of course there could be some other personal or work crisis weighing on their mind, but at least these are indicators worth investigating directly.

Apologies to the legions of MBTI fans out there, but my conclusion is that MBTI is great for amateur Jungians and psychiatrists, but too complex and inconclusive for the rest of us.  It may have some nuggets in it, and with this much time invested, I’d love to know what they are.  What would be great is tools for:

  • Understanding rapidly the key dimensions that affect how we should interact and work with others,
  • How to deal with situations when emotions get out of control (like Crucial Conversations)
  • Indicating true strength of preference and ability (to help put people in the right jobs)

I’d really like to hear from anyone who has experience with tools that attempt to measure strength of preference and strength of ability,  or that can be used to help in difficult conversations.

Exercising A Whole New Mind: Meaning

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photo courtesy of Fabio Marim

Meaning is the last of Dan Pink’s six senses for the Conceptual Age.  Pink has to walk a tightrope here between spirituality and organized religion.  For many of us, as we age and have kids, the “why are we here?” question looms larger.  And surprise, surprise, if employees feel like their work is meaningful it becomes more rewarding and they become more productive.

I was surprised to see Labyrinths covered.  My mum, proving again how prescient she can be,  got into them about 5 years ago, and I had no idea what the appeal was.  She even launched a directory to Australian labyrinths. Don’t confuse them with mazes.  Mazes offer one right direction and many wrong ones and the goal is to get out.  Labyrinths are all about the journey: you walk in a spiral and reflect.

This important topic includes some really good exercises:

  • Say Thanks: being grateful increases contentment and happiness.  David Freudberg has covered this on HumanKind.  Don’t just save it up for Thanksgiving.  I’ve tried to think of one thing to be grateful for once-a-day for the last 3 months and it is definitely rewarding to do this.  I like the idea of a birthday list – for every year write down one new thing to be grateful for.
  • Dedicate Your Work: this is a beautiful and simple idea.  If you’re doing something that matters (say a presentation),  make a quiet, genuine dedication to someone that matters to you.
  • 20-10 Test: Jim Collins suggests you ask yourself two questions: If you had $20 million in the bank, OR only 10 years to live, would you be doing what you’re doing now.  I like the time-frame he uses because the die tomorrow would suggest much more radical action that might not be warranted – 10 years is actually plenty of time to do some interesting things, but no so long as to waste another year.
  • Picture Yourself At Ninety: What will your life be like?  What will you have done?  Who will your friends be?  Stephen Covey talked about Leaving a Legacy and thinking about how would you be remembered.  Like the 20:10 test this can help provide focus and motivation on what you should be doing now.
  • Use AND to fix the BUTs: “I’d like to read more, but I can’t find the time” is solved with the addition of “So, I need to get books on tape so I can listen on the go and in the gym”.  Think of all the things you want to be doing, but have a potted excuse for not doing.  Then think of something concrete you can do to make them happen.
  • Take a Sabbath: Check out of email and news for a day per week.  A good way to recharge.  Love him or hate him, Tim Ferriss’ media holiday is actually pretty relaxing – no news for a week.  (Just got completely distracted because the second Google suggestion after Tim Ferriss is Tim Ferriss scam!  This led me too Penelope Trunk’s Brazen Careerist.  I’m going to have to subscribe (and now Inc. has her listed one of top 19 blogs to read) – authentic writing and confirmed many niggles in my head about Mr Ferriss –  a few nuggets of truth amplified in a story and sold as hope.) I had a really great chat, with a buddy on a run, about how the interesting news is the indicators of trends and analysis of trends, not random events like the Balloon Boy or yet another bombing in a country ending in -stan.  On that topic, it’s interesting how The Daily Show is actually a better source of news and news analysis than any of the mainstream news shows.  This sidebar really needs a full post.
  • Check Your Time:  This is revealing and motivating. Keep track of everything you do.  I’ve done this in 1/2 hour blocks for about a month now.  You discover how much time you’re wasting and if you know you have to record that 1/2 hour’s activities at the end of it, it tends to get you back on track.  In case it’s not obvious, you’ll want to turn this off on non-working days, unless you’re trying to make best use of your leisure time or understand how you are using it.

Hopefully this review of the six senses was helpful.  Mr. Pink includes a brief afterword to inspire readers to engage their right brain now in the “age of art and heart”. What exercises will you try?  Could you make your life and work a little richer?

Exercising A Whole New Mind: Play

IMG_4177

try to have this much fun!

Kids are so good at play.  Their ability to experience such unadulterated joy just running around and laughing is a pure delight.  We could all do with more of this.  Not only will you live a longer, more enjoyable life, you might actually work better too.

Turns out video games can be good for you too.  The US Army is finding they help with perception, the medical industry is finding they can be used for simulations.

And a little humor can help ease tense situations and help everyone get along.  Who doesn’t like where this is going?

In terms of the exercises, I’m not convinced by the laughter club, the humor scale, or joke dissection. There are many game recommendations but I’m always scared to try new games, because I know if I like it, I’ll end up staying up all night playing it.  He does recommend two specifically for developing the right brain: Right Brain Game and Right Brain Paradise that I would like to look at.

Cartoon Captions: one more reason to subscribe to the New Yorker: playing the captions game.  BTW, about 2 years ago we received a gift subscription with a KQED membership and it soon became one of my favorite magazines – we have been subscribing ever since – the covers are brilliant, the writers are incredible (definitely something to aspire too), and I love the film, TV and book reviews.

Watch Kids Play: this is a winner.  The energy, laughter and joy are infectious (at least until you or they get tired).

Tomorrow we finish the series with Meaning.  I’m also going to post on FailCon as there were some good adds to my 10 Years, 10 Lessons series.

Exercising A Whole New Mind: Empathy

empathybydcatty

photo courtesy of D. C. Atty

How was your day? It’s all relative, but I bet it was better than this guy’s.    Today is all about empathy.

The most famous design firm, IDEO is huge on this. At FailCon today Brandon Schauer from Adaptive Path was big on this. Empathy is all about putting yourself in the other person’s shoes. Pink writes about the life or death differences in healthcare that empathy can bring.

My favorite exercises:

  • Eavesdrop: listen to nearby conversations and imagine yourself as a protagonist.  Now you have an excuse to eavesdrop at restaurants: “sorry, just exercising my right brain, didn’t mean to intrude”
  • Play “whose life”: this sounds fun – go through someone’s backpack, purse, … (removed of stuff bearing their name) and divine their life.  This section mentions the IDEO Method Cards  – $49 for a bunch of their techniques.  If you get one good idea from one of these techniques its covered the cost.
  • Empathize on the job: Experience a day in the life of your colleagues or customers.  Very illuminating.  I like shadowing.  Pink suggests having people guess their colleagues highs, lows, frustrations and rewards and then have them describe reality.   Results will vary with culture and individuals.
  • Do a home made greeting card: we do this each Christmas.  Its fun and very easy with digital cameras, and shutterfly or Kodak Gallery.  I also like doing calendars because they force you through that exercise of picking the best 12-20 shots for the year, which is a delight because you reflect on what you’ve done and get to see a bunch of photos you didn’t watch when they were first uploaded.

Tomorrow: Play.  Much more upbeat.

Exercising A Whole New Mind: Symphony

linedrawingbyCraig_Spence

drawing courtesy of Craig Spence

Symphony, fortunately, is not about musical ability.  According to Dan Pink its the ability to put together the pieces.  Capabilities such as: find patterns, cross boundaries to bring knowledge from one specialization to another, create metaphors, see the big picture.

My favorite exercises from this list:

  • Hit the Newsstand: buy mags you’ve never noticed before and look for ways to use the content in work or life.  I haven’t tried this, but I definitely want to.  May indeed be confusing for rest of family though…
  • Draw: Drawing on the Right Side of the Brain is the classic by Betty Edwards (I was lucky enough to get this from my mom in my teenage years).  Line drawing is such a meditative in-the-moment exercise – once you start concentrating time flies and you feel quite peaceful once you’re done.  And there’s that pleasure of rediscovering how to draw – you can still do art!  (BTW, the picture above is just one of the exercises, recreating a childhood drawing.  You can see others in Craig Spence’s photostream. You will actually learn to draw well from this book 🙂 ) Thoroughly recommended.
  • Follow the Links:  An argument for random surfing via U Roulette or Random Web Search (as if we don’t do enough of this already – the last thing I need is a right-brain exercise as justification!)
  • Look for Solutions in Search of Problems: could you take a solution and use it somewhere else, or flip the default to make it work?
  • Books: I’ve been wanting to pick up George Nelson’s classic How to See but that puppy is $75 used!  Thanks DWR.
  • Brainstorming: Pink summarizes the IDEO brainstorming technique from Ten Faces of Innovation.  I first tried this out back in 2007 when I was interviewing with IDEO and was working on a new car seat design.  Its amazing: had about 10 friends over and 30 minutes later, 100 novel ideas which you cull later.  The basics: go for quantity over quality,  encourage wild and crazy ideas, defer judgment, and use pictures and change the focus when the ideas slow down.

Tomorrow, time for some Empathy.  Have a good one.

Exercising A Whole New Mind: Story

photo courtesy of Nufkin

photo courtesy of Nufkin

The second of Dan Pink’s six right brain senses is Story.

Story
Chip and dan Heath convinced me of the importance and power of Story in Made to Stick which I thoroughly recommend as a handbook for creating communication people will remember.  I’m not sure if it is because Pink was a speechwriter and is now a writer, but I find these exercises less attractive.

What’s your 50-word story? Some of the other ideas I’m not personally motivated to try: enlist in StoryCorps, tape record a friend or relative’s story, got to a storytelling festival, subscribe to OneStory, try telling a digital story, read texts on storytelling.  There are a few fun ideas here though:

  • Write a mini saga: 50 words long on your life or something that happened. Henry Olson introduced me to this great quote from Blaise Pascal: “I am sorry for the length of my letter, but I had not the time to write a short one.” Editing 2000 words down to 1000 is actually more time consuming than writing the 2000 words.  50 words really focuses your attention on just what’s important
  • Riff on opening lines: at a party, throw a bunch of opening lines from books into a bowl and draw cars and construct stories from them.  I’ve played a very fun variant where one person reads the description on the back of a book, then writes down the first sentence.  Everyone else makes up a first sentence.  The real and made up lines are thrown into a bowl, read out loud, and you have to guess which is the real one.  Very amusing.
  • Play Photo Finish: similar but show pictures and have people come up with a story.
  • “Who Are These People?”: look at people in public and try to make up a life story for them.

If you want to learn how to write more memorable stories, go with the Heath brothers’ advice, if you want to learn how to write well, then Pink’s suggestions are useful.  I’m surprised he doesn’t mention blogs or writer’s festivals.

Tomorrow we look at symphony.  Fortunately its not just about music.

Exercising A Whole New Mind: Design

photo from Wired posted by Wiley Chin

photo from Wired posted by Wiley Chin

I’ve just finished Dan Pink’s, A Whole New Mind: Why Right Brainers Will Rule The Future. As a right-brainer who woke up a few years ago realizing how I’d been neglecting my creative side, and that I needed to re-engage it to increase my personal well-being, I was both thrilled at the prospect of the ascendance of the Conceptual Age (replacing the Information Age) and motivated to accelerate the role of the right brain in my life.

One of the great aspects of Pink’s book is the Portfolio section at the end of each of the Six Senses of the Conceptual Age: Design, Story, Symphony, Empathy, Play, Meaning, to complement the left-brain predilections for Function, Argument, Focus, Logic, Seriousness, and Accumulation respectively.  Why these are the right six senses he doesn’t explain (no doubt frustrating to left-brainers), but they certainly feel like a good list. After describing each sense he provides a host of practical exercises you can undertake to engage them. I’m not going to review the book itself in great detail, as that is readily available elsewhere. Instead I’ll focus on sharing the results of my experiences with these Portfolio activities, which may be helpful for others interested in upping the role of the right brain in their lives.  There’s a lot of experiments for each sense, so I’m going to break this into six posts.

Review Summary: I Loved It (But I’m Biased)
Clearly I’m pre-disposed to believe the central thesis, which I find to be self-evident. For left-brain cynics Pink has a whole chapter of evidence. For those who think in black and white (as opposed to my preferences for shades of gray) I’d stress that he’s not saying there is no place for the left-brain, and that’s precisely why he called it A Whole New Mind. Pink is arguing that more use of right-brain skills will be more highly valued in the new world order. There will still be bankers and accountants. And anyone who can combine both will have the potential to enjoy the best of both worlds.

In terms of the book itself, Pink writes extremely well and/or has a fabulous editor. It’s a very easy read, well-structured, peppered with humor, and absent the frustrating, endless repetition typical of so many business books.

Portfolio Review: Testing the Senses

None of these will turn you into a creative guru overnight.  I see them really as just fun exercises that help you to re-connect with the right brain and find what works for you.  Turn what you like into a habit and forget the rest.

Design

  • Design Notebook: use to note good and bad design. Great training for the eye. I’ve already accumulated some blog topics on this one.
  • Channel Your Annoyance: sketch up a solution to bad design and mail to manufacturer. I’m going to try this with yoghurt tubes, juice boxes, and gym equipment. It’s quite cathartic to determine what annoys you and actually do something about it
  • Read Design Magazines: As a retired architect, I already subscribe to a range of architectural porn including Metropolis and Dwell. I think Pink forgot Sunset which is a delight for all the senses. I miss Real Simple for its overwhelming sense of calming layout and life organization (the magazine, not the website!), but I found it was just too overtly targeted at women, which was a little alienating –  maybe its time to see if this has changed.
  • Be Like Karim: excerpts from Karim Rashid’s manifesto are immensely appealing – to a generalist, starting with “#1. Don’t specialize” was a breath of fresh air in a world that overly favors specialization. I loved “Know everything about your profession and then forget it all when you design something new.” and “Normal is not good”
  • Participate in the “Third Industrial Revolution” – create a product tailored just for you.  Used NikeiD once for Christmas which was very popular.  Quite like doing custom t-shirts, calendars etc for gifts.   For 3-D design I’m really excited about the falling cost of design software (e.g. Google SketchUp) and availability of 3-D printing for prototypes.
  • C-R-A-Pify Your Design – a few minor hints on cleaning up the visual appearance of materials you develop – we’ll have to talk about PowerPoint’s another day – huge topic.  Once you know what look for cleaning up a PowerPoint is actually pretty easy. Start with consistent colors and fonts and alignment of elements on a page. Removing all the unnecessary slides, removing all the crap from the slides and endless bullets is key. Strongly recommend Garr Reynold’s Presentation Zen and Nancy Duarte’s slide:ology.

What experiments have you tried and with what results?

10 Years, 10 Lessons: Year 10: You Reap What You Sow

Enjoying the wildflowers

Enjoying the wildflowers

The No Asshole Rule and why you should smell the roses

The valley is small.  Your target market is probably smaller.  The internet doesn’t forget, and nor will your network.  More than ever before, people don’t have time to find the perfect candidate.  In this Reputation Economy, inter-personal bridges you have burned will come back to haunt you, and relationships you’ve nurtured will keep bearing fruit.  So, be nice (and helpful). Please.

I don’t know if it’s a function of my age, but I’ve had plenty of reminders recently that life can change at any moment.  This is surely the best reason for enjoying it to the fullest. Don’t take yourself or your work too seriously.

Key Takeaways: Carpe diem and nurture your network.

Sign Posts: Has anyone left because of a difficult co-worker or boss? What is the company doing to help the greater community?

Summary

This concludes the 10 years, 10 lessons.  Hopefully there were a few nuggets in there.  Let me know what you think!

iPhone: Ultimate Kid’s Toy?

Is that a phone or a trumpet?

Is that a phone or a trumpet?

No, she’s not trying to eat the phone. And she’s not playing Ocarina.

It’s an awesome game from those whizzes at IDEO called “Balloonimals”. Outstanding child entertainment for the princely sum of $1.99 (funny how all the free apps on the App Store cause you to think twice about spending $2) The pics tell the story – choose a balloon color, blow up the balloon till it dings, shake (with all the squeaky rubber sound effects of an actual balloon being bent into shapes) and voilà an animal (t-rex, crab, unicorn, dog, snake, fish, kangaroo and baby joey) Tap the animal and it surprises with movement – feet stomping, claw clacking, you get the idea. The pièce de résistance is you can blow up the animals using a bike pump symbol until they pop. Holland plays with this for hours and the laughter and expressions on her face are priceless.

Ideo's beautifully executed ballonimals game

Ideo's beautifully executed balloonimals game

There are a wide range of great learning apps for kids – learning words, shapes and numbers. Couple this with a few movies, TV shows and games and you’ve got a brilliant child minding device in a very tiny package. It’d be nice if you could selectively disable some features like email and the phone when you give it to them, but you should be paying attention, right 😉

This has really cemented the learning for me that the apps are really the killer app for the iPhone. It’s a great phone on an ok network. It’s a phenomenal piece of intuitive design and convergence that has transformed the smart phone market. But the endless creativity of the apps is what blows your mind.