Been a busy couple of weeks, so I’m going to leave the deep and meaningful for a quick observation on packaging for kids. In brief, less is more: costs less, cause less mess, makes customers happier.
Yogurt tubes are a great idea – convenient packaging for on-the-go snacks for kids. Why do they fill them up so much?
When you tear off the top, you invariably get large globs of yogurt in your lap and on your fingers. Can reduce a kid to tears. If you’re opening the tube (often requires too much dexterity and strength too open for kids under 4) you get covered. Particularly annoying if driving and defeats the purpose of convenient packaging. I ‘m going to write a letter to Horizon and Stonyfield today to suggest they increase the size of the package or put less in them. Either would be fine with me. Fill to bursting is not a good solution. Could cost them less in the long run, and result in cleaner, happier customers. Isn’t that a win-win?
Be nice if they copied the idea from Clif Shot Energy Gels and made the tearing a little easier and had a strip to retain the torn off piece (see phot0). But let’s just start with the level of fill.
Same goes for portable juice boxes. Check out this video. Again, too much fluid is the culprit. They might as well call these thing juice pistols. Insert straw, give to child. Child grabs with hands that are still learning how to grip at the appropriate level of force, juice goes all over their outfit, they cry, and you have to put on a new outfit and start again. In the video they’re flogging a non-squeezable holder to put the juice box into. That’s one way to solve the problem, but doesn’t address the cause. Might be better to put a 1-way valve on the container that only opens when they suck on it. Would make serving easier, as pulling off the straw and unwrapping it adds time and effort. When you’re dealing with kids, every second counts. Guess that’s going to take some more letters.
Finally, the ultimate evil – blister packs. Is shop lifting so bad that we all have to endure these insanely strong and sharp packages? I think there’s beenso much passion here for so long from so many (see the comments on this blog), that that things might actually be starting to move in the right direction. Obviously, less would be more here as well.